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Let them guide you into making more profits.
For example, recently I found this site-thewebmuse.com.
It has fabulous marketing tips, special
reports you can receive for as little
as $9.95, affordable teleclasses on marketing,
and a monthly newsletter, "The Museletter."
I could go on, but go check it out for
yourself and then see how you can profit
from it as well.Be a mentor. I know one
of the ways that I've actually increased
my business is mentoring others and networking
with others. Any networking is valuable
and when you mentor you become an expert
at the same time as helping others out.Tip
#3 - Market with Candy Wrappers or Business
Magnets: Do something different with your
marketing. Candy wrappers can be a perfect
way to show your clients your uniqueness
and catch their attention. You can get
your company name and logo printed on
them. If visiting local clients, prepare
a "small package" with coffees/teas,
your candy bar with your logo on it, perhaps
a personalized pen, and of course, several
business cards. Drop it off at new businesses
in your area. How about the doctor that
just changed locations or the new attorney
that just graduated law school? You can
send these out as well and are not confined
to local clients.
Magnets are excellent marketing tools.
VistaPrints offers them at very reduced
prices and they match your business card.
I send one along to all my clients and
in my portfolio to clients who have already
expressed an interest in my services.
This just adds that additional promotional
edge I feel.Tip #4 - Market to Your Existing
Clients: Your existing clients already
know the caliber of work that you do.
But your marketing doesn't have to stop
there. Continually tell them of new services
or features. Send out a newsletter or
even a tip of the week to keep your name
in front of them. And when was the last
time you called them up and asked, "Hey,
how are you doing? How's business going?"
A personal, "What's been happening"
call can make a very favorable impressionTip
#5 - List Tips on Your Website: One of
the ways to prove your expertise is to
list on your website the things you know.
This shows your clients and potential
clients that you know what you are talking
about. On both my sites I have done this
with great success.
On Virtual Word Publishing, http://www.virtualwordpublishing.com,
I also include a complete listing of resources
as well so others can find information
on my site that they need. This draws
them to my site and while there hopefully
makes them want to do business with me.Market
your way to success in your business!
See how doing things a little differently
can make a big difference. And lastly,
enjoy your marketing. When clients see
that you enjoy what you're doing, they
want to do business with you.Diana Ennen
is the author of numerous books including
Virtual Assistant: the Series, Become
a Highly Successful, Sought After VA,
Words From Home, Start, Run and Profit
from a Home-Based Word Processing Business
& the Home Office Recovery Plan. She
specializes in publicity and book marketing
and is president of Virtual Word Publishing
http://www.virtualwordpublishing.com
and http://www.Publicity-VA.com.
Articles are free to be reprinted as long
as the author's bio remains intact.
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